The brief: Develop and deliver a powerful, socially rooted feature film for a global audience, culminating in its release on Netflix, while maintaining strong narrative integrity and production quality.
The execution: I worked across the entire lifecycle of the film, from script development to pre-production, production, post-production, and finally marketing and promotions, collaborating closely with the director, editor, and production teams.

The brief: Deliver a high-impact farewell campaign for one of India's most beloved teen dramas on Amazon MX Player.
The execution: I led the creative vision for the audio visual marketing rollout. Leveraging the return of lead character Sam, we crafted a narrative-driven campaign that resonated with Gen-Z through relatable social content.

The brief: Bring together a curated anthology of emotionally rich stories, translating celebrated literary works for a contemporary audience.
The execution: I worked as Creative Producer, held in the gorgeous interiors of Kerala. The project involved working with an ensemble cast and crew, collaborating with stalwarts of Malayalam cinema.

The brief: Create a heartfelt documentary paying tribute to the families of army personnel, honoring their indispensable role in supporting those who serve.
The execution: Coming from an army background, this project was close to my heart. Through interviews with families of servicemen and women, I captured their stories with sensitivity. The film received about 2M views within a day of release.

The brief: Create a short, impactful ad exploring young adults' awareness of their parents' dreams, highlighting emotional connections and the importance of care and understanding.
The execution: I directed the ad film, working closely with the cast to capture authentic reactions, balancing heartfelt storytelling with a relatable narrative style.

The brief: Create a perspective-driven documentary exploring the lives and challenges of the Dalit community in India, shedding light on ongoing social inequalities and caste-based discrimination.
The execution: The film examines the persistence of caste in modern India and the hardships faced by manual scavengers, aiming to familiarise the masses with a problem often brushed under the carpet.

The brief: Develop a thriller series aligned with evolving audience preferences, delivering suspense-driven storytelling.
The execution: The project originated from market analysis identifying growing demand for thriller content. We collaborated with National Award-winning writer Bhavesh Mandalia; I oversaw casting, crewing and production end-to-end.

The brief: Develop a docu-fiction series exploring the circumstances surrounding the death of Lal Bahadur Shastri, blending factual research with engaging storytelling.
The execution: I was involved across the entire lifecycle, from script development to production, post-production and marketing, collaborating with research and creative teams to shape the narrative.

The brief: Support Quaker's Feed a Child initiative, creating an emotionally resonant film encouraging small acts toward providing meals for underprivileged children during festive occasions.
The execution: I worked as Assistant Director, coordinating on-set execution, shot breakdowns and performance alignment, contributing to a narrative emphasizing empathy and community participation.

The brief: Create a dark humor short film for ZEE5 blending satire and suspense within a compact narrative format.
The execution: Written by Nikhil Nair and directed by award-winning filmmaker Amar Kaushik, I supported development and production, shaping the tone so the film balanced humor with thriller elements — following a sleep-deprived protagonist navigating dreams and reality.

The brief: Create an inspiring story-driven film for Blush on International Day of Women's Health, highlighting resilience through entrepreneur Avani Patel's journey.
The execution: As Executive Producer, I oversaw the project from planning to final delivery. The film captured Avani's transformation through therapy, running, cycling and trekking, shaping an empowering arc around her founding Broken Compass.